Our focus from the beginning was environmental. Earthtone helped local organizations recycle printer cartridges as a way to help them raise funds and protect the environment. As the company grew, we developed a strong internet program to attract recyclers nationwide. This led to our agreement to benefit CURE Childhood Cancer.
The partnership with CURE is rooted in our founder's personal battle with childhood cancer over 30 years ago. Studies have shown that cancers of all types can be triggered by cellular mutations, which in many cases have strong environmental influences. In Mr Italo's case, there was no history of thyroid cancer in his family. "My thinking was, there's got to be a reason why this happened, and all the studies kept coming back to environmental influences."
As Earthtone grows, so does our commitment to CURE.